College Board Rebrand & Platform System
Visual Design, Information Architecture,
Typography, Animation, Mirco-Interactions
College Board
Designing a scalable digital system across a multi-product ecosystem.
College Board needed to modernize its digital presence while supporting millions of users across multiple products, including CollegeBoard.org and BigFuture.
I led the design of a unified system that aligned brand, navigation, and product experiences—transforming a fragmented ecosystem into a scalable, cohesive platform.
Role: Senior Product Designer, end-to-end ownership.
Partnered with: Brand Team, QA, Content, Accessibility
Led: UX strategy, workflow redesign, specs
Scope: End-to-end product design, UX strategy, workflow restructuring, specs, prototyping, research synthesis
Timeline: 8 Months
Tools: Figma
The Problem
The existing experience suffered from:
Inconsistent visual and interaction patterns across products
Complex navigation and content hierarchy
Lack of a scalable design system
Difficulty maintaining consistency across teams
This resulted in:
User confusion across journeys
Slower product iteration
Increased design and engineering overhead
My Role
Senior Product / Brand / Visual Lead Designer
Led design across CollegeBoard.org and BigFuture
Defined navigation structure and page hierarchy
Built and scaled design system components
Partnered with product, engineering, and accessibility teams
Directed key user journeys (homepage, search, landing pages)
Goals
1. Establishing a System Foundation
Created reusable components and patterns
Defined typography, spacing, and layout rules
Ensured accessibility and consistency
2. Simplifying Navigation & Hierarchy
Reworked global navigation structure
Reduced complexity across user journeys
Introduced clearer page hierarchy
3. Designing Scalable Page Templates
Built flexible templates for:
Landing pages
Search results
Content pages
Enabled faster iteration across teams
4. Aligning Brand with Product
Integrated visual identity into functional UI
Balanced expression with usability
Create a unified design system across platforms
Simplify navigation + information architecture
Improve consistency and scalability
Support cross-functional teams with reusable patterns
Legacy State
Full Work We did: Logo Treatment + Consistent Hierarchy Treatment + Typography + iconography
