COLLEGE BOARD VISUAL REBRAND
Senior Product Designer + Visual Designer + Motion Graphics
The Student Search platform enables colleges and universities to discover and connect with prospective students using College Board data. As the platform evolved, the interface required a visual refresh to improve clarity, hierarchy, and alignment with broader College Board brand standards.
The goal of this work was to modernize the visual system while improving how administrators navigate and interpret the platform.
Overview
Timeline
June 2025 - Spring 2026
Tools
Figma
After Effects
Photoshop
Illustrator
Skills
UX/UI
Branding
Visual Design
Animation
Motion Graphics
Over time the interface had developed inconsistencies across:
• typography and hierarchy
• landing page structure
• banner treatments
• visual elements and illustrations
This made the experience feel fragmented and harder to scan, particularly for administrators working with complex information.
The Challenge
