Motion Onboarding bank experience
Storytelling, After Effects, Frames
Created and produced branded motion content across digital touch points to strengthen storytelling, engagement, and brand presence.
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The Challenge
Financial products often introduce complex features that can feel overwhelming for first-time users.
Traditional onboarding relied on static illustrations and text-heavy explanations, making it difficult to communicate interactions, reinforce brand personality, and guide users through new capabilities.
The opportunity was to use motion as a functional design tool—not simply decoration—to improve comprehension and create a more engaging product experience.
My Role
I collaborated with creative and product stakeholders to design and produce motion assets that translated complex banking features into approachable visual stories.
My responsibilities included:
Storyboarding user scenarios
Designing UI-focused animations
Creating motion graphics in After Effects
Developing reusable motion patterns
Supporting product marketing and onboarding experiences
Ensuring motion aligned with the digital banking brand
Murphy and Co