PAYPAL
CAMPAIGN EMAIL
Art Director, Visual Designer,
UI Design
PayPal was one of our clients at Moosylvania
and worked on all emails throughout
the summer of 2018.
Supporting marketing campaigns through clear, consistent, and conversion-focused email design.
PayPal campaigns required a range of email designs across different initiatives — from promotions to product messaging.
The challenge was balancing:
speed of execution
brand consistency
clarity and performance
Scope: Email UX, Campaign design, responsive layouts
Role: Art Director, Visual Designer
Timeline: 1 Week
Tools: Adobe Photoshop, Responsive Web, PayPal Design System
The Work
The Work
This project focused on designing a series of campaign emails that needed to work across:
different campaign types
varying content structures
multiple screen sizes
evolving brand needs
Each email needed to be:
immediately scannable
visually engaging
aligned with PayPal’s design system
The Challenge
The Challenge
Campaign emails need to stand out — without sacrificing clarity.
Across campaigns, common challenges included:
dense or competing information
inconsistent layouts across emails
maintaining brand consistency at speed
designing for responsiveness across devices
Visual
Designing for clarity at speed
Emails are consumed quickly — often in crowded inboxes.
The focus was on:
strong visual hierarchy
clear messaging structure
immediate call-to-action visibility
Responsive Design
System Design
Outcome
Reflection
Designing for responsiveness
Emails were optimized for multiple devices:
desktop
tablet
mobile
Layouts were designed to:
adapt without breaking hierarchy
maintain readability
preserve CTA visibility
Scaling the system
Rather than treating each email as a one-off,
design decisions were made to support repeatability.
This included:
reusable layout structures
flexible content blocks
consistent spacing and typography
Outcome
The work resulted in:
consistent, production-ready email designs across campaigns
improved clarity and usability in email communication
scalable patterns that supported faster iteration
stronger alignment between brand and performance
Reflection
Designing campaign emails is not just about visuals —
it’s about communicating clearly in constrained environments.
The goal was to create designs that:
stand out
remain usable
and scale across campaigns
